Differentiated Content

Published by Lex on

Undifferentiated content blends dangerously into the background unnoticed, while differentiated content doesn’t fit anywhere. But that is the problem. Most content is undifferentiated and it slides through; however, the content that doesn’t quite fit is the hardest to manage .

The big contradiction is that details matter. Details matter a lot. It is the little things that make the difference. But then there is the 80/20 rule. You get 80% of the benefit from 20% of the work. With that philosophy, I suspect that some details are getting lost. Maybe it is just the 80% of the unimportant  details that get lost. All the important stuff is in the 20% that you track.

I am not a statistics wiz, but that seems unlikely. While I hate doing wasteful unnecessary work, I tend to believe it is the details that matter. It is the details that make up the differentiation. 

While the details may not end making a difference for the end uses, getting the details right means that you have a working system. The system will end up making all the difference.

The system is repeatable. It is focused and self correcting. Undifferentiated content may not be exciting, but managing that content along with the differentiated content leads to stronger processes.

Managing the differentiated qualitative information with nuance takes great skill, but that is when your organization takes the next step into the knowledge.