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Information management practices distinguish the great performing organizations from the rest of the pack.
Information management is not the same as information technology. Most companies have information technology solution that look more or less the same, and at the same time most companies don’t have an information strategy.
Undoubtedly, there are proclamations and documents about how important technology is to your organizations core mission, but few companies are truly internalizing this mindset. Resources are expended chasing after tools that offer big promises after some ridiculously long implementation timeframe by which all of the underlying assumptions have changed.
In the age of agile, web-based solutions and DevOps, tools can be developed and deployed more quickly, but everyone is still frustrated with information technology.
It could be Microsoft, Google, Oracle, Salesforce, Intuit, or one of few hundred other companies, the truth is, it doesn’t matter. The tools are amazing. They dazzle you with thousands of features and dozens of potential scenarios of use that all seem relevant but are missing the larger strategic point of information management.
This is a big shift in mindset…and an even bigger journey. It is precisely because it is a such a big journey there aren’t many people willing to rethink the way organizations think about information management.
If all the effort that was devoted to picking the right tool(s) for your organization was reallocated to thinking about the nature of information and communications the end result may be far better.