Information has always come in a bit of a feed. Humans have always taken in information from a stream of multiple sources. Sights, sounds, smells, texture and taste have always given us information. Sometimes this information is consistent, and some time this information is contradictory. But we are always on our own to make a decision about it.

Sometimes no action is necessary…Maybe most of the time no action is necessary.

But when action is necessary, we weigh our options and make a choice.

Our methods for making choices may be dubious — not always the most rational, but sometimes the most rational choice is not the best choice for the situation.

In the modern world, we are bombarded by information feeds. Most of these feeds don’t require us to take any action, but some of them do.

Making decisions in the presence of all these feeds is challenging. It is even tougher when you realize that a lot of these feeds are algorithmically driven and tend to reinforce your preexisting biases.

The sentient feed is acting as your agent and helps to reinforce what you think you already know.